google my business optimization services in usa

This piece of information is specifically appealing to last-minute holiday shoppers.Īll these stores post logistical and operational information, such as a business phone number. Alexandra Marks, for instance, makes known that they have delivery and curbside pickup options. They look for online information.Īnd Google My Business allows you to offer customers up-to-date online information. Even when heading off to a local store, consumers don’t want to drive around to find one. The stepping stone of building trust-based relationships is being able to provide accurate information when customers need it.įor instance Google has seen a trend in 2021 where the searches for gift shops near me’ have grown globally by over 60%. Life-long customer relationships are built on trust. Google Map Pack is a section in the search results that displays top local listings for the search location. We learned in our post about business to start with 100k how important it is to leverage GMB correctly! Providing accurate online information for customers It even can get listed in the Local Map Pack. With an optimized profile it can attract Sacramento customers who Google ‘refurbished iPad deals’. Think of a refurbished Apple store based in Sacramento. When optimized, your Google Business Profile becomes visible to prospective customers in Google Search, Google Maps, and Google Shopping. The GMB profile can directly link to your own website so it can drive some traffic to it and allow you to capture new leads and use email list building tools to follow up and retarget them. An optimized Google My Business restaurant profile, for example, can allow customers to find the restaurant when using discovery keywords like “Italian food in my area”. This means that having a strong online presence is the key to expanding your business’s reach. When they search for a product, a category, or a service you offer, it’s a discovery search.īrightLocal’s Google My Business study found that 84% of searches an average business receives is discovery. When customers search for your business name, it’s called direct research. But it has certain advantages to have it wrapped up in a Google Business Profile. Usually the information above is spread across several places including your website. Snippets from Google Street View and Google Maps.Visuals of your products, services, and store.Contact information including your website URL.

A description of your products or services.Your Business Profile shows customer reviews as well as the information you add: Creating or claiming a Google Business Profile is a critical step for growing businesses to get visibility and ultimately customer Google reviews. Google My Business is a free listing platform where business owners share information about their businesses. What is a Google business profile and why it’s important Let’s see how you can optimize your Google my Business (GMB) profile and get more customers. And most importantly, it showcases people’s experience with you in the form of customer reviews and the stars they gave you. It shows basic information about your business (working hours, products, etc.), and your contact information (phone number, website, etc.) so that people can reach out easily. GMB gives you a place on Google Maps so that every time someone searches you on Google, they can easily navigate to your place. It’s the starting point to having a local search strategy, so you can’t skip it. Optimizing your Google my Business (GMB) profile is the best thing you could do to boost your local SEO.

Google my business optimization services in usa